Mar

21

The Power of Repetition

Filed Under BlackStar | 

BlackStar.co.uk recently redesigned their website to supposedly be XHTML 1.0.

Although it doesn’t actually validate, it has drastically reduced the download time of pages - particularly the front page.

However, someone seems to have listened to too many branding experts or something. Their homepage mentions the full URL of the site 191 times! Of course, this is all solely in the HTML source so any potential branding impact only applies to the freaky people who actually read the source of web pages…

The one simple act of making all the URLs absolute rather than relative bloats the file size of the page by over 19%. That’s over 4Gb of completely needless traffic per million page views. They must have money to burn on bandwidth or something…

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